This forum consists of three themes for discussion: brand sense research and application, brand sense and culture, and brand sense and intellectual property right. This forum mainly consists of 3 themes for discussion: brand sense research and application, brand sense and culture, and brand sense and intellectual property right. These sub-forums offered online registration to scientific research institutions/individuals, mass media, trade associations and businesses.

Invited to this forum were specialists from institutions like Monell, European Chemical Research Center, Japanese Chemical Research Association, Chinese Academy of Sciences and Chinese Academy of Social Sciences, celebrated businesses like IFF, Givaudan, Nestle and Kirin, and organizations of intellectual property right like China Time-honored Brand Association and Chinese Trademark Association, as well as related media. They all strived to promote the development of branding with us.

Time: Tuesday afternoon, Oct. 11, 2011

Venue: National Convention Center (No. 7 East Tianchen Road, Chaoyang District)

Schedule:

13:15-13:45 Registration of participants

13:45-13:55 Address of sponsor

13:55-15:30 Item 1: Topical speeches (first half)

15:30-15:45 Tea break

15:45-16:45 Item 1: Topical speeches (second half)

16:45-17:30 Item 2: Ceremony (Address by initiator representative)

Tablet Unveiling Ceremony for Cacht Globle Research Center for Senses/Sense Research Base

Ceremony of Launching Website of Cacht and global paper collection

18:30-20:00 Dinner Party