集团品牌
企业介绍
Group Brand
Introduction to Enterprise
Fengyixuan Beauty Group has built a diversified business industrial chain which integrates regular and franchise chains of large-scale, beauty and health clubs, SPA health products R&D, production and beauty education and training. Its headquarters are located in Tiantongyuan, Beijing, with an office base covering over 5000 sqm. Its subsidiaries include Beijing Fenhyixuan Trade Co., Ltd., Beijing Fengyixuan Product Sales Company, Beijing Fengyixuan Beauty Business School and The Beijing Branch store of The Chinese SPA Association. It has also built an operational center, a franchise chain center, a logistics and distribution center, a marketing and planning center, a human resources center, an administrative management center, an education and training center, a production development and production center, as well as a technical innovation and R&D center. The power team support provides an effective guarantee of systematic construction and better development.
Based on the powerful market resources of the group, Beijing Fengyixuan Trade Co., Ltd. has developed over ten regular-chain beauty and health clubs in the country. In 2011, Fengyixuan Brand formally activated the franchise chain program over the entire country and has become a leader in the beauty industry. Under the leadership of its founder, Ms. Yang Feng, Fengyixuan was launched into the beauty market in 1996. The brand has then become very popular in Beijing and enjoys a great popularity all over China. At present, it has over 1000 employees with an operational team comprised of beauticians, beauty consultants, salon directors, regional managers, upper regional managers, marketing supervisors, management support department within the headquarters, as well as the participation of senior beauty talents. This talented team has provided power to Fengyixuan’s development. We supply exemplary, satisfactory services for customers with superb technical support.
Fengyiyuan was evaluated as a superior company in the national beauty industrial rating of 2001. It has been given the title as one of the nation’s “Top 10 Trustworthy Beauty Salons” by “Health and Beauty” Magazine. In 2008, it was endorsed as one of the “Top 10 National Beauty Salons” by The Cosmetics Association, Chinese Federation of Industry and Commerce. In 2009, it was recommended as a “Deputy Chairman Unit” by The Beijing Hairdressing and Beauty Association. In 2010, it was selected as the beauty chain brand with the greatest investment value. The phoenix of the Chinese beauty industry, Ms. Yang Feng and her enterprise have gained multiple beauty prizes in China, over a thousand respected awards, and hundreds of supreme honors within the industry.
With a service attitude dedicated to “Moving and Surprising Customers”, and while sticking to the corporate concept of “working with justice, managing human resources with fairness, seeking quality and harmony”, the company remains a stalwart of the industry. They place importance on the personal-development of employees and technological development. The company makes service the tenet of their operations and product quality is second to none. We adopt an operational concept and a management mode which is suitable for beauty industrial development. We are trying to grow into a large-scale beauty chain institution trusted by customers and relied on by employees.
董事长风采
CEO’s Story
A girl born in a village of Henan tries to fulfill her dreams. An Iron Maiden who makes beauty her lifelong pursuit. She started her career in Beijing, 15 years ago. From a country girl to a successful businesswoman, she pursues her dream, writes the “Yang Feng-Style” legend, and brings beauty to more people.
She is Yang Feng, CEO of Beijing Fengyixuan Trade Co., Ltd., principal of Beijing Fengyixuan Hairdressing and Beauty School, an expert judge of The National Beautician Competition, a BPTT expert, deputy chairman of World Beauty Association, standing director of The Chinese Hairdressing and Beauty Association and deputy chairman of Henan Provincial Cultural Exchange Association for Henan Businessmen and Businesswomen.
Glamorous for Beauty Radiant with Charm
“Beauty” is a philosophical concept. It usually refers to the “nature of something which arouses a pleasant emotion in people”. Real beauty is hidden inside. Time flies and a woman ages, but a woman with hidden beauty can be “seen” for a lifetime. As a successful woman, Yang Feng always demonstrates a healthy and beautiful mental state, a jade-like character built over time – always confident, sincere to the process, and open-minded to the result. A truly tasteful and meaningful life is experienced through this endeavoring process…
It is a responsibility to customize beauty. On one hand, she wants to operate the beauty salons effectively; on the other hand, she also dreams of inspiring more women to create their own careers and to help them fulfill their dreams. In the beauty industry, it’s easy to start a company. It doesn’t require much investment. It’s comparatively easy if you have mastered some skills and manage to learn from the instructions of others. CEO Yang Feng is right the instructor.
Origin of Fengyixuan
As to the origin of the name “Fengyixuan”, CEO Yang Feng has a beautiful explanation. As mentioned in the ancient Chinese masterpiece, “A Dream in Red Mansions”, there is a place for immortals, called “Where The Phoenix Descends (You Feng Lai Yi)”. It was one of the most important buildings for the imperial concubine to live when she comes back to her parents’ home and Lin Daiyu( the heroine of the masterpiece) has just lived there. As described in a poem: “Such a quality jade, perfect for the phoenix”, which means the building was constructed with “quality jade” and it’s a place built to welcome the phoenix. The name “Fengyixuan” is derived from this. Firstly, such a beautiful name arouses a women’s longing for romance and the beautiful life; secondly, the name of CEO Yang Feng also includes the character “Feng”; thirdly, the name expresses Fengyixuan’s attitude towards her customers. We see each customer as a beautiful and noble phoenix who needs our care to properly present her beauty.”
CEO photographed with show biz celebrities.
企业荣誉
Honors of Enterprise
Model of the Industry Examples of Credibility
Well renowned in the industry, excellent technology, quality service, scientific management and recognition from authoritative institutions bring Beijing Fengyixuan Company’s CEO, Ms. Yang Feng the honors, here, as follows:
1999 Yang Feng was granted with the title of “Excellent Migrant Worker from Henan Province”
1999 Yang Feng sponsored two poverty-stricken pupils
2000 Yang Feng was granted the title of “Honorary Citizen of Xicheng District”
2001 Fengyiyuan was recognized as an first rate company by the national beauty industrial rating of 2001 and was granted with the title as one of the nation’s “Top 10 Trustworthy Beauty Salons”
2002 Yang Feng was granted with the title of “Excellent Migrant Worker in Beijing from Henan Province”
2003 Yang Feng gained an honorable mention award at the 4th Beijing Municipal “Top 10 (Excellent) Youth Founding Companies in Beijing”
2003 Yang Feng gained an honorable certificate for the “Emergency Aid for Female Migrant Workers” donation
2003 Yang Feng served as an expert judge at the 2nd Chinese Beautician Competition
2003 The agent skin-care product Vicky May was selected as one of the Top 10 Chinese Specialty Brands Popular in Beauty Salons in the national top 10s selections on the beauty industry
2004 In the 1st China beauty summit, Yang Feng was selected as one of “Top 10 Influential Celebrities in the Chinese Beauty Industry” and gained the 2003/2004 “Person of the Year” award
2004 Served as deputy chairman of The World Beautician Association
2004 Yang Feng gained the “contribution to the capital” silver award at the 5th Beijing municipal “Top 10 (Excellent) Youth Founding Companies in Beijing”
2004-2006 Yang Feng was invited to serve as the special guest for the BPBC “Life in the Capital” program
2005 Fengyixuan became a member unit of The Chinese International Health and Beauty Industrial Development Federation
September, 2005 Fengyixuan was recommended as a “Trustworthy Beauty Salon” together by Beijing Municipal Consumers’ Association and Beijing Beauty and Hairdressing Association
2006 Fengyixuan became a commercial member unit of The Cosmetics Association, Pan-China Federation of Industry and Commerce
2006 Fengyixuan became a member unit of The Chinese Beauty and Hairdressing Association
2006 Fengyixuan published the book “Eternal Beauty” in honor of the 10th anniversary of Fengyixuan’s establishment.
July, 2007 Yang Feng became the standing director of The Chamber of Commerce for the Beauty and Cosmetics Industry, Pan-China Federation of Industry and Commerce
August, 2007 Fengyixuan became the exclusive designated supplier of beauty and skin-care products in the “First China Brand Festival”
August, 2007 Yang Feng was selected as one of the “Top 100 Charming Chinese Women”
August 28, 2007 Yang Feng attended the 2nd Conference for Henan Businessmen and Buisnesswomen
October, 2007 served as a guest in BPBC Su Jingping Financing 828 Program
November, 2007 Gave speech on health and beauty in Tsinghua University
November, 2007 Made a feature program on Health and Beauty Care at the Qingdao Television Station
November, 2007 attended the Chinese Top 100 Enterprises Conference
December, 2007 Fengyixuan Beauty and Hairdressing Training School opened in Tiantongyuan
January, 2008 Fengyixuan published the book “Eternal Charm” in honor of the 11th anniversary of Fengyixuan’s establishment.
March, 2008 Yang Feng was invited by cosmetics companies in Changsha to give speeches in Hunan
April, 2008 gained the title of National Occupational Skill Judge on Beauty and Hairdressing
May, 2008 Yang Feng gained the “Contribution of the Year” award
June, 2008 invited by beauty practitioners in Shijiazhuang to teach lessons
July 8, 2008 the 5th regular-chain store of Fengyixuan – Tiantongyuan Homelike branch store opened with spectacular fanfare
August, 2008 Yang Feng attended the 3rd Conference for Henan Businessmen and Businesswomen in Nanyang, Henan
August, 2008 Yang Feng became the deputy general secretary of the Chamber of Commerce for the Beauty and Cosmetics Industry, Pan-China Federation of Industry and Commerce
September, 2008 Fengyixuan held the 12th anniversary celebration
September, 2008 attended the 29th Beauty and Hairdressing Cosmetics Product Export & Import Exhibition in Guangzhou
October, 2008 attended the Beauty and Hairdressing Cosmetics Summit in Taiwan
December, 2008 Fengyixuan was granted the title of one of the “Top 10 Chinese Beauty Clubs”
January, 2009 Fengyixuan published the book “Eternal Glamour” in honor of the 13th anniversary of Fengyixuan’s establishment.
April, 2009 Fengyixuan was selected as a “Deputy Chairman Unit” by the 4th Board of Governors of The Beijing Municipal Hairdressing and Beauty Trade Association
December, 2009 Beijing Fengyixuan Trade Co., Ltd. was rated as a Grade 5A enterprise unit by The Chinese Beauty and Hairdressing Trade Association
January, 2010 Invited the Hong Kong superstar Ren Dahua to serve as the special guest of the “Beauty Competition”
2010 Chinese Beauty Industry granted: Beijing Fengyixuan Beauty Chain Institution CEO Ms.Yang Feng – a Person with Great Contributions to Health and Beauty Care with Traditional Chinese Medical Methods
February, 2010 Chinese Physicians Association grants the title of “Disease Prevention” Grade C Health Service Station
February, 2010 Chamber of Commerce for the Beauty and Cosmetics Industry, Pan-China Federation of Industry and Commerce granted the title of a Standing Director Unit
September, 2010 Beijing Beauty and Hairdressing Association granted Fengyixuan Trade Co., Ltd. the title of the Most Influential Brand in The Beijing Municipal Beauty and Hairdressing Industry
成功之路
Road to Success
Sixteen Years Builds a Well-Renowned Brand
1996 -2010 Fengyixuan’s development course is presented to investors.
1991 Ms. Yang Feng graduated from The Central Financial and Monetary Institute
1992 She received further education in at Hong Kong beauty salons and came back from Hong Kong with exemplary skills
1996 She managed her first beauty salon, Xingda Sanmei Beauty Salon on Lishi Road, Changan Street—the 1st street of China
April, 1999 “Beijing Fengyixuan Trade Co., Ltd.” was registered and the name of the beauty salon was changed to Fengyixuan Woman Beauty Salon.
September, 2000 The Beijing Guanganmen branch store opened
May, 2001 On Mother’s Day, The Asian Sports Village branch store, located in Beijing’s north 4th ring, opened
December, 2001 the flagship store on South Lishi Road, Changan Street was expanded by more than 1000 sqm
January, 2003 The Zhongguancun Sunshine branch store opened
November, 2006 The Asian Sports Village branch store was relocated to Piaoliang Square
December, 2005 The Fulicheng Homelike branch store opened
November, 2009 The Jingang International Fashion branch store opened
2009 The Beijing Lianxiangqiao branch store opened
2009 The Beijing west 4th ring Contemporary Mall branch store, Shuangan branch store, Beiwa Road branch store, Suzhou Street branch store, Chegongzhuang branch store, Jiuxianqiao branch store and Joy City branch store, were opened
January, 2010 The Media Village Supreme branch store opened
July 1, 2010 Fengyixuan Meilian Group successfully purchased Beijing Qiaosi International Beauty and Hairdressing Co., Ltd. to expand its market shares in Beijing Beauty Market.
According to statistics data, by March, 2010, for 16 years the branch stores of Fengyixuan have provided beauty and health care services for hundreds of thousands of women in Beijing. At present, Fengyixuan has enjoyed 18,000 members with a turnover of over 80 million RMB and a total business area of 7000 sqm. 原件下载： 
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