2007 Ph.D. Stephen M. Ross School of Business, University of Michigan
2001 M.S. Norton School of Family and Consumer Sciences, University of Arizona
1995 B.S. 南京中医药大学
主要研究领域
即时效用 （experienced utility）和消费者幸福感
社会比较（social comparison）和消费者偏好和决策
成果
Zhang, Y., Xu, J., Jiang, Z., & Huang, S. (in press). Been There, Done That. The Impact of Effort Investment on Goal Value and Consumer Motivation. Journal of Consumer Research.
Schwarz, N., & Xu, J. (in press). Why Don’t We Learn from Poor Choices? The Consistency of Expectations, Choice, and Memory Clouds the Lessons of Experience. Journal of Consumer Psychology.
Goldsmith, K., Xu, J., & Dhar, R. (2010). The Power of Customers’ Mindset. Sloan Management Review, Vol. 52 (1), 19-20.
Xu, J., & Schwarz, N. (2009). Do We Really Need a Reason to Indulge? Journal of Marketing Research, Vol. XLVI (Feb), 25-36.
Schwarz, N., Song, H., & Xu, J. (2009) When Thinking is Difficult: Metacognitive Experiences as Information” in Michaela W?nke (ed.), The Social Psychology of Consumer Behavior, New York: Psychology Press.
Schwarz, N., Kahneman, D., & Xu, J. (2009). Global and Episodic Reports of Hedonic Experience. In Robert Belli, Duane Alwin, and Frank Stafford (eds.) Using calendar and dairy methods in life events research. Newbury Park, CA: Sage.
Schwarz, N., Xu, J., Song, H., & Cho, H. (2008). From Feelings to Judgments: Constructing Heuristics on the Spot, in Advances in Consumer Research, Vol. 35, Angela Lee and Dilip Soman (eds.), 133-137.
Xu, J., Shim, S., Lotz, S., & Almeida, D. (2004). Ethnic Identity, socialization factors, and cultural-specific consumption behavior. Psychology & Marketing, 21(2), 93-112.
徐菁，蒋多. 期望、体验和回忆：当消费者不能从体验中学习[J].心理学报， 2009，41（8）: 745-752.
徐菁，涂艳苹，腾添. ＂皮肤白即净＂－肤色深浅对个性特征及消费行为判断的影响 [J].营销科学学报，2010.
