Slide 65…… China Basketball
Slide 65——中国篮球
With the Olympics being held in China, which is a country with 300 million basketball players, it also presents a tremendous opportunity to for us to elevate Basketball and connect to this countries players as well.
由于奥运会将在中国举办，这是一个拥有3亿篮球运动员的国家，因而它也推出了一个巨大的机遇，让我们能够提升篮球产品，并与这个国家的篮球运动员们建立联系。
Slide 66…… Kobe Mentu
Slide 66——科比门徒
The effort started with a content and TV program that leveraged Kobe Bryant’s status as the best player in the game working with Chinese youth to help identify the next protégé’ or ‘Mentu’. Imagine American Idol meets basketball with a strong message of training, Kobe Bryant, and basketball inspiration thrown in. The results were extremely powerful and continue to be linked to many of the strategies that Nike China is continuing to drive. 尝试是以一份目录（content）和电视节目开始的，其中利用了Kobe Bryant最佳球员的身份，让他与中国的年轻球员一道合作，以帮助挑选下一位受训人或“门徒”。想象一下，美国偶像碰到球了，带着明显的训练意味，Kobe Bryant从边线发球，同时，篮球的灵感也随之一同入场。这个节目的效果非常有力，耐克中国公司持续驱动的许多策略都一直采用着它。
华译网上海翻译公司曾经翻译过大量有关耐克08年秋季“摩天争霸赛”资料文件。
Beijing Chinese Subtitling Translation Service Agency has translated many technical documents about Fall 08 Sky Tournament.
Slide 67…… Fall 08 Leverage USA Basketball and Team China
Slide 67—— 08年秋季利用美国国家篮球队和“中国之队”的形象
Additionally, it created a great one-two punch to leverage USAB both around the world, but in China as well. The game is continuing to develop here in China, and the best individual players in the world, working to be the world’s best team is a powerful and relevant message that has connected in a very strong way here in China.
此外，它形成了一组连环出击重拳，在全球、同时也是在中国发挥了美国国家篮球队的形象作用。在中国，赛事正在继续组织着，同时，全球最好的球员们，正在努力成为全球最佳的球队，这是一个强大而恰当的信息，它已经以一种非常强大的方式，与中国联系在一起。
Slide 68…… China Basketball
Slide 68——中国篮球队
Finally, China has it’s own local hero who you will be seeing and hearing a lot about while you here. Yi Jian Lin represents the future of China basketball and has just joined the NBA last season. Like the USA players, he will be representing the Chinese national team over the next 3 weeks, and presented a fantastic opportunity for the China team to leverage his local relevance as well as his global prominence. Let’s take a look. 最后要说的是，中国有着它自己的英雄人物，各位在这里将会耳闻目睹许多他的事迹。易建联代表着中国篮球的未来，他上个赛季刚刚加入NBA。正如美国球员将代表自己的国家参赛一样，在接下来的3周里，他将代表中国国家队参赛，为中国队带来一个绝佳的机会，以发挥他与本国的关联以及他的国际声望的作用。让我们来看一下。
Slide 69…… VIDEO 10: Yi Jianlian
Slide 69——VIDEO 10：易建联
Slide 70…… Fall 08 Sky Tournament
Slide 70——耐克08年秋季“摩天争霸赛”
As if that wasn’t enough, there was also a tremendous opportunity to elevate the Chinese Balle’s consumer experience through an event called the Sky tournament. The idea was to pre-hype energy and connection for Basketball prior to the games and was held in 4 cities with over 1200 teams competing for a spot in the final to be held just before the games in Beijing. It also included a traveling exhibit that leveraged much of the Basketball work you’ve see to this point. The finals of the tournament were held on the top of one of the highest buildings in China with the background of Beijing city for drama. Truly a fantastic experience if you are Chinese Ballplayer. 就好象这些还不够盛大似的，我们还安排了一个巨大的机遇，通过一场名为“摩天争霸赛”的活动，来提升中国球类运动消费者的体验。它的目的是在奥运会之前就预先打造宣传的活跃氛围，强化与篮球的联系。它将在4座城市中举办，届时将有1200支球队争雄，以打入决赛，而决赛将会在奥运会即将开幕之前在北京举行。它还包括一次旅行展出，这将极大地推动各位当前所见到的在篮球品类方面的工作。争霸赛的决赛将在中国最高建筑物的顶层举行，背景是准备着盛况来临的北京城。如果您是一名中国球员，这对您而言实在是一种精彩的体验。
Need a segue…需要持续播放
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