Slide 72……  Launch, Inspire, Engage
Slide 72——亮相、感召、参与
From a running stand point, the summer olympics is our biggest event and an opportunity for us to energize our entire category and business… so our strategy is 3 fold:
从田径的出发点来看，夏季奥运会是我们最重大的活动，也是我们推动整个品类和业务的一次机遇。因此，我们将采取三重策略：
-launch industry defining products from the track to the road
——将从竞赛到田赛的所有行业决定性产品投放上市
-Inspire runners with amazing athletes stories
——以令人感叹的运动员故事来感召赛跑运动员
Engage them to run by staging the largest running event in history…
通过发动有史以来最宏大的田径项目活动，使他们参与到田径中来

华译网上海翻译公司曾经翻译过大量有关激励田径运动员资料文件。
Beijing Chinese Subtitling Translation Service Agency has translated many technical documents about Inspire Runners.

Slide 73……  Sanya Richards, The Hardest Team to Make, Liu Xiang
Slide 73——Sanya Richards，最难组建的队伍，刘翔
Our teams have developed amazing local JDI athletes stories that will surely inspire runners and athletes around the world…
Let’s take a look at an ad about LX and his determination to win gold in Beijing.
我们的各小组挖掘了当地具有“想做就做”精神的运动员们的奇妙故事，这些肯定会激发全球田径运动员们以及其它选手。
让我们来看看一段关于刘翔的广告片，看看他在北京奥运会上夺取金牌的决心。

Slide 74…… VIDEO 11: Liu Xiang: Anticipation (30 sec.)
Slide 74——VIDEO 11：刘翔：期待（30秒）

Slide 75……  Inspire Runners (1)
Slide 75——激励田径运动员（1）
You can see a few examples from around the world, each story going deep into a JDI moment from athletes talking about their preparation,
各位可以看到一些选自世界各地的典范，通过运动员们讲述他们的准备工作，每一个故事都深深地触及到“想做就做”的精神。

Slide 76……  Inspire Runners (2)
Slide 76——激发田径运动员（2）
competition and also some stories being ready in case they win gold medals…
竞赛以及一些故事已经准备妥当，以备他们获取金牌时推出……