企业合作伙伴关系的选择问题研究
摘要：文章首先对合作伙伴关系概念的综述，提出合作伙伴关系的内涵。接着，提出企业建立合作伙伴关系的必要性。主要是：建立企业合作伙伴关系有利于减少重复与浪费；增加产品的价值与加强公司之间的合作有助于增加现有产品的价值；可以使企业获得新的学习机会；有利于提高企业的核心竞争力；构筑财务实力及实现区位经济。然后，主要从合作企业的相互依赖程度、合作伙伴间的信任程度、企业与合作伙伴之间的兼容性及企业与合作伙伴之间的贡献能力来分析企业选择合作伙伴的标准。最后，认为企业应通过创造合作伙伴间独特的资源；建立相互信任的机制；进行跨文化管理；建立一套约束机制等来管理企业的合作伙伴关系。
关键词：合作伙伴关系；标准；兼容性；信任
随着经济全球化的发展，企业面对的市场环境发生了巨大变化，在市场供需关系上，买方市场占据主导地位；消费者的需求呈现多样化、个性化等特征，产品生命周期大大缩短。在这种情况下，企业为了应付内外压力，提高竞争力，越来越重视与上、下游企业建立战略合作伙伴关系，将不具备竞争优势的业务从企业中分离出去，外包给合作企业，企业的竞争优势更多的依赖与合作伙伴的合作关系。
华译网上海翻译公司曾经翻译过大量有关企业合作伙伴关系的选择问题研究资料文件，Beijing Chinese Subtitling Translation Service Agency has translated many technical documents about On the Selection of Partnerships for Enterprises.
On the Selection of Partnerships for Enterprises
Abstract: This paper first summarizes the concept of partnership and proposes the connotation of the partnership. Then, it advances the necessity of establishment partnerships, which mainly includes: establishment of partnership is conducive to reducing repetitions and wastes; promoting the product’s value and the cooperation between companies will help raise the value of the current product; the enterprise can have new chances for learning; the enterprise’s core competence can be strengthened; the enterprise’s financial power can be established and the location-based economy can be fulfilled. After that, this paper probes into the standards for the enterprise to select partners, respectively from the mutual reliance between cooperating enterprises, the mutual trust between partners, the compatibility between the enterprise and its partners, and the impact abilities between the enterprise and its partners. At last, this paper holds that an enterprise should establish unique resources between partners, set up a mutual-trust system, carry out cross-cultural management, and hold up a restraint mechanism to manage the enterprise’s partnerships.
Key Words: partnership; standards; compatibility; trust
With the development of economic globalization, the market environment posed before enterprises has greatly changed. As for the supply-demand relationship in the market, the buyer’s market takes up the leading position; the demands of consumers are diversified and individualized, with the life cycles of products largely shortened. In such a situation, to handle internal and external pressures and enhance its competitive power, enterprises pay keener and keener attention to establishment strategic partnerships with upstream and downstream enterprises, and separate businesses without competitive advantages from their enterprises and farm them out to their partners. The competitive advantage of an enterprise mostly relies on their partnerships with other enterprises.
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